People and governments are increasingly seeking greener, more sustainable, products and services. Businesses know that if they are going to succeed it’s vital that people believe they are environmentally aware. The Greenprint Business of Sustainability Index found that 75% of millennials would spend more on a product that they perceived to be sustainable.
If a business suffers because people see it as environmentally dirty or damaging, there are always two choices. Change to meet the challenges of sustainability, or just try to clean up your image and ignore the environmental consequences. This isn’t a new thing, corporate greenwashing goes back at least as far as the 1960s.
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